When you put on a New Era cap, you're wearing more than just a hat — you're wearing over 100 years of history, craftsmanship, and cultural legacy. Founded in 1920 in Buffalo, New York, New Era Cap Company has grown from a small regional hat maker into the world's leading headwear brand.

Humble Beginnings

New Era was founded by Ehrhardt Koch, a German immigrant with a passion for quality craftsmanship. Starting with just a handful of employees, the company focused on producing high-quality caps for everyday wear. It wasn't long before their reputation for excellence caught the attention of professional sports leagues.

The MLB Partnership That Changed Everything

In 1934, New Era landed its first contract with Major League Baseball — a partnership that would define the brand for decades to come. By 1954, New Era introduced the iconic 59FIFTY fitted cap, which became the official on-field cap of MLB. This silhouette remains one of the most recognizable cap styles in the world to this day.

From the Field to the Streets

Through the 1980s and 1990s, New Era caps transcended sports and became a staple of hip-hop culture and street fashion. Artists, athletes, and fashion icons embraced the 59FIFTY as a symbol of authenticity and style. The flat brim became a cultural statement worn by millions around the globe.

A Global Icon

Today, New Era operates in over 50 countries and partners with major sports leagues including the NFL, NBA, and NHL, as well as global fashion brands and entertainment properties. Each cap is a testament to the brand's unwavering commitment to quality and innovation.

Whether you're a sports fan, a streetwear enthusiast, or simply someone who appreciates great design, New Era Cap has a story — and a style — for you.